Brenda Cali

Brenda Cali joined HelmsBriscoe as Manager, Global Accounts in 2024 and is based in Santa Barbara, California. Originally from the San Francisco Bay Area, Brenda brings a wealth of experience in administration, marketing, and customer service from her work in the medical device and technology sectors. Throughout her career, she has successfully organized a variety of events, including tradeshows, meetings, sales trainings, product launches, and VIP gatherings, developing expertise in both domestic and international travel logistics.

Brenda’s commitment to community engagement is evident in her volunteer work with local non-profits, where she gained valuable insights into cause-related events and the power of uniting people for a common purpose. In 2014, she established her own event planning company to create a more direct impact within her community. Her strong work ethic, meticulous attention to detail, and passion for executing seamless events have allowed her to collaborate with some of the most prestigious luxury and boutique hotels, including Four Seasons Resorts, Belmond El Encanto, and The Ritz-Carlton Bacara in Santa Barbara. In her leisure time, Brenda enjoys volunteering, reading, and traveling with her husband and two children.