LaToya Williams

LaToya Williams joined HelmsBriscoe in August of 2019, and is based in Buffalo, New York. With more than 23 years of hospitality experience as both a corporate and leisure Sales Manager and Director of Sales & Catering, she knows what it is like to create and execute events ranging from small, intimate gatherings to large, full-scale conferences. LaToya holds a B.S. in Hospitality Management from Buffalo State College, and a M.B.A. from Capella University. After years of working with all hotel brands and partnering with HelmsBriscoe, LaToya joined HB so she could use her in-depth skills to help companies and organizations across the country locate the best venues for their events and meetings. LaToya firmly believes that all events should be memorable and specialized, leaving a long-lasting impression on each attendee.

LaToya has received several industry recognitions, including the CVB Beacon Award (Sales Manager of the Year), Manager of the Quarter with Hyatt, 40 under 40 with Connect, and the Ambassador Award from Buffalo State College, where she is an adjunct professor in the hospitality department. With LaToya's industry-leading knowledge and skills, her goal is to negotiate the most favorable contracts on your behalf to save you both time and money, thereby establishing a rewarding partnership for years to come. LaToya is married to her favorite U.S. Navy Vet and has two sons and two grandchildren.